The ascent of a SEO & digital marketing expert : Jeffrey Lane Romero? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!
Jeff Romero is a SEO & digital marketing expert and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).
Jeffrey Lane Romero about himself : After spending ~10 years in various in-house enterprise marketing manager roles and managing a pool of clients on the side, I am now the proud co-founder of a digital marketing agency called Octiv. We support key business decision makers with high growth marketing campaigns focused on improving their ROI.
Jeff Romero SEO tricks: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.
Octiv Digital — like the music term octave — started with the idea of getting it right for the customer and being fully transparent about marketing results. For local and small businesses pursuing online marketing strategies, we know there is a lot of overpromising and underdelivering from digital marketing agencies. We’re here to correct that and be as transparent as possible with you. Depending on where you are with your website / marketing programs, we’ll structure a proposal and figure out all of the bells and whistles to get you rolling as quickly as possible.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. “Privacy is, of course, the primary reason by far,” said Bart Turczynski, SEO manager at Zety. That’s why DuckDuckGo, StartPage, Qwant, and all the other popular alternatives, include privacy in their branding. “Not only is the safety of our personal information imperative to us,” he continued, “but the idea that it is being used by marketers for ad targeting purposes is nauseating.” See more information on Jeff Romero.