Premium internet marketing and eCommerce latest news by Brian Houchins: In the coming years, immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) will expand beyond their current applications. They will not be limited to providing immersive experiences but will be instrumental in facilitating remote shopping experiences, virtual product tours, and interactive advertisements. As the line between the virtual and the real world becomes increasingly blurred, how consumers interact with brands and their products will fundamentally change. The transformation will lead to a more engaging, interactive, and personalized customer journey, making the consumer experience more dynamic. Additionally, the future of digital marketing will witness a surge in the adoption of predictive analytics. As machine learning algorithms evolve, the algorithm’s predictive capabilities will become more precise and actionable. Businesses will be able to anticipate consumer behavior and purchase patterns accurately, enabling them to develop proactive marketing strategies that hit the mark every time. Predictive analytics will be crucial in helping businesses stay one step ahead of their consumer needs, thereby driving customer satisfaction and loyalty. Discover additional info on Brian Houchins.
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?
Why China dropshipping? The mining is among the major industries in the Chinese economy. The industry annually injects billions of dollars into the country’s GDP. China is the by far the largest producer of gold in the world, with the country producing about 463.7 tons of gold in 2016 (in comparison, the second biggest producer, Australia, managed to produce 274 tons in 2016). While South Africa, which had been the world’s top gold producing country for 101 years, has had its gold production declining by as much as 50% in the past ten years, China’s gold production has been increasing in recent years and has doubled in the past decade. Most of China’s gold deposits are found in the eastern part of the country, in the Liaoning, Henan, Fujian and Shandong provinces. Most of the gold produced in China is consumed locally as China is the world’s fourth largest gold consumer. The local gold consumption in China is equivalent to 9.2% of the global gold consumption. Coal mining is another important sector in China’s mining industry.
It is strongly recommended that you learn how to turn abandoned carts into dropshipping sales. Several factors can cause cart abandonment. For example, some internet users lose their motivation to make a purchase when there are too many steps to take before they can enter their credit card number and confirm their order. Others are reluctant to complete their order when they do not have enough information about the company or delivery terms, their preferred payment method is not available or the delivery costs are too high. In short, prominent information and a variety of payment methods can make all the difference in turning a buyer’s interest in a product into a real sale. Don’t underestimate the impact of abandoned cart notification. Over $1 million in revenue. A 10:1 ROI for marketing spend. An 81% increase in Black Friday revenue. These are just some of the results Shopify Plus stores are achieving using abandoned cart push notifications and SMS.
Google uses a mobile version of your content for indexing and ranking. If you do not have a mobile-first approach, in some cases your website might not even be crawled by search engines. Here are things you can do to achieve mobile-first indexing: Make sure your mobile version has high-quality content, images, and videos. Include the same structured data markup on both mobile and desktop version. Ensure that the titles and meta descriptions are equivalent on both the versions. Do have your social metadata included on the mobile version as well. The UX of the mobile site is important if you want search engines to index it. Discover even more details at Brian Houchins.
Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.
All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.
Brian Houchins on Digital Marketing : This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.