Tips for product development

Looking for Product design & development tips ? Every successful product was popular because it solved an existing problem. If your product isn’t solving a problem, then it becomes a piece of art — and probably not one that any galleries would be interested in. The problem has to be an existing problem, it has to correspond to a need which is already felt. It is much more difficult to convince people they have a problem they didn’t know they had than it is to offer them a solution for a problem they’re already aware of. Product marketers and designers will sometimes try to frame things that aren’t really problems as problems, but unless consumers agree about what they think their problems are, it will be hard to gain any traction with them.

Unless you’ve completely reinvented the wheel with your product, chances are there are some similar businesses to yours who have existed in the past or still exist today. Study the road they traveled to get to market and the path they followed afterward. Are there any mistakes they made you can find? Learn from them. Did they do anything really well? Learn from that, too, and apply it to your own business model. Time after time, entrepreneurs fail in the same way their predecessors did simply because they didn’t truly analyze the causes for certain errors and the effects. Experts like Jon Brody, the CEO and Co-Founder of Ladder, agree entrepreneurs must “learn the lessons of others.” Before you invest your life savings into your business, do the research to avoid common pitfalls those before you fell into. See extra info at Start-up consulting.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up advice of the day : Carry on planning: Once you’ve done a bit of doing, go ahead and go back to planning. Constantly re-evaluating your business and the direction it’s going in can help you find opportunities for growth. Anticipate the future: Nobody can know for sure what tomorrow will bring, but if you keep yourself informed and learn how to spot upcoming trends, you’ll be much more likely to successfully predict the future. Source: https://www.petermanfirm.com/.