Professional vegan leather innovation industry news 2022
Vegan leather investments with Asif Ali Gohar? Where Were You Born And Raised? I was born and raised in Karachi, Pakistan. However, we moved to Germany when I was twelve years old. By we, I mean my family and me. How Did Moving To Germany Shape Your Journey? It is not easy moving to a different country altogether at such a young age where language is a big barrier. I was struggling with many aspects, and I became more sensitive to the suffering of other people and animals. That is when a major shift took place, and my journey began taking place. See additional information about Asif Ali gohar.
When Did You Begin Your Research Of Vegan Leather? I have been interested in vegan alternatives to leather for a long time. However, I began formally researching this when I was studying at the University of Hamburg. It gave me the freedom and resources to research substitutes for vegan leather. Why Did You Choose Rice As A Vegan Leather Substitute? I chose rice as the main agent of vegan leather to honor my Pakistani roots. Pakistan is the tenth biggest rice exporter in the world. It contributes to 8% of the total global rice trade. So, there is a lot of information and resources in Pakistan regarding leather and rice. I am hoping to use that information and resources to transform the vegan leather industry.
Using An Affordable Material: Vegan leather is expensive because other companies are using costly materials to make vegan leather items. On the other hand, rice is a staple item, and it is readily available everywhere, which means it is much cheaper. Using rice as a vegan alternative will allow Asif to offer affordable prices to his customers, which will mean more people will shift to this substitute. Staying True To His Roots: Since he was twelve, Asif has been in Germany, but he is using rice to stay true to his Pakistani roots. That is because Pakistan is the tenth biggest rice exporter worldwide, and it produces 8% of the world’s total rice trade. So, Asif wants to use the knowledge of the best rice producers and ensure quality vegan leather.
Asif spends most of his time running his family flower shop which he has been in charge of for over ten years. As well as selling plants to the citizens of Lahore, his home city, he also experiments with the growing process and crossbreeding of roses. It was during one of these experiments that the Gohar rose was created.
The creation of the Gohar rose was made by effectively crossbreeding between Rosa Chinensis and Rosa Multiflora. Asif’s drive to present extraordinary roses to Pakistan led him to his great achievements. The Gohar rose is most ideally grown during the late autumn months to best achieve the aesthetic of a rose with beautiful, lively-colored petals and strong, long stems Park view city. The Gohar rose has distinct factors that contribute to its popularity. Clients of the floral shop have shared that even after several days of purchase, the rose remains fresh-looking and hardly withered. Some of Asif’s gardeners stated that after the crossbreeding procedure is completed, it does not take a lot of effort to keep the rose in full bloom.