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As per its new approach, Jacquemus did not present its spring/summer 2022 collection last September, but instead hosted its show this week, just before the pieces will drop in stores. This occasion marked the brand’s first show outside of France, choosing to host the colourful show on a beach in O’ahu, Hawai’i. The islands of Hawai’i, with their awe-inspiring landscapes, diverse climates, and untold biodiversity, stood out as the perfect complement to the exuberant ‘Le Splash’ collection…As a guest to Hawai’i, Jacquemus is taking great care to respect this location, culture, and way of life. We are primarily working with talent and businesses from O’ahu and the neighbouring islands to leave as small of a footprint as possible.
Perhaps a trend best-suited to those looking to have fun with fashion again after spending the best part of two years wearing tracksuits, super sheer fabrics will be having a real moment in the sun come spring. Of course, they can be cleverly layered to protect modesty, rendering this trend one of the most flexible for SS22. Lovers of tonal beiges, look away now. Not one for the wardrobe wallflowers among us, neon yellow looks set to be one of the hottest hues next summer. The even more intense news? It’s particularly epic when worn head-to-toe. Our buying and design team develop our own styles and bring the latest street fashions from the high-streets to the shop floor. This fast, flexible supply chain, together with the winning formula of style, quality, value and service has enabled fashionnova to grow rapidly into a super international retailer.
Attention shoppers: Amazon’s Prime Day 2022 is finally here. For the next two glorious days, the mega-retailer is slashing the price of just about everything imaginable—yes, even including bestselling swimsuits like Speedo one-piece bathing suits for 50 percent off, the Amazon bathing suit for $30, and the bestselling high-waisted bikini set on sale for nearly 60 percent off. Honestly, this summer sale couldn’t have come at a better time, and all of the beach/poolwear below is trendier than ever now that we’re entering hot girl summer. Considering most of your plans from last summer likely got postponed to this summer, chances are that you’re planning a beach trip, pool day, or maybe even a beach wedding. And, since it’s been a minute since most of us have worn a bathing suit, we could all stand to pick up a few new styles.
Tom Ford alluded to a theory behind the more outré collections when he told Vogue Runway how Instagram has changed the game and made many people focus on how clothes translate into imagery, saying, “Photogenic clothes today by their very nature mean that they are not at all timid,” and he was one of many designers to dive head first into loud colours, revealing cuts and high-shine finishes, all of which live very comfortably on screens and in a digital world of dress-up. In fact, one could draft the following as the blueprint for S/S 22’s more showy half: Loud! Bright! Daring! Revealing! If it’s not turning heads or garnering likes, it’s clearly not extra enough. See extra info at kategalliano.com.