Importance of art and technology merging these days with Barbara Jarabik

Effects of culture and technology synergy these days from Jarábik Barbara : The rapidity of communicative exchanges in time and space, made possible by the availability of the internet and media everywhere, leading to a strong global impact known as media globalization. People all over the world have access to the internet, which ensures the production, distribution, and use of digitized information in all formats. Back in my grandparents’ generation, people used to meet together physically to discuss concerns and share knowledge. Today, meetings are often done online through social media platforms, giving the illusion of companionship without the demands of friendship. Through social media, people have the ability to create relationships based solely on mutual understandings and shared common interests. The current process of media globalization has led to a deeper understanding between different cultures through virtual encounters.



The culture of a society is reflected in values, norms and practices. Culture observes itself through individuals to reflect their perception, practices, values and in transfer of technology. Technology has a crucial impact on fundamental aspects of all our cultures including language, art, mobility, education and religion. Culture of a community acts as a standard for perceiving, judging and evaluating the technology. As technology affects all the components of culture, it determines the direction of cultural development. To occupy the larger cultural dimension, technology should be in harmony with social and cultural conditions of community else there exists a friction between technological development and preservation of cultural values. A rational balance allows people to exercise freedom of expression in technical world which is beyond one’s ethnicity, age, or level of education. People use it for fulfilling their fantasies but a cultural downfall may occur due to lack of restrictions, regulation and/or consequences.

Technology, for an example, mobile phones find a very unique integration with culture and the work that an individual does (Palen, 2001, pp. 109- 122), today we see that technologies like mobile phones are being used in various roles , in one culture we see that it is used from the simple function as a torch light to more complex roles like fishermen using it for marketing and weather reports (Mittal, 2010). In another we observe how it changes the way people think and brings about a change in society (Contarello, 2007, pp. 149-163), we also observed that it has also seen applications in businesses like new apps (Butler, 2011), our daily activities. Technology is slowly getting locked with our culture, and becomes a daily necessity in some other cultures.

I would like to discuss in this article whether the ease of access to modern technology holds significant consequences on socio-culture. How does the technology influence in shaping the society thinking, and what are the positive and negative impacts. The nature between technology and socio-culture is cyclical, where each greatly affects the other. Starting with the culture of human societies and resulting in the development of different technologies to meet the needs of the society. Let’s start with the real meaning behind technology and socio-culture. See more info at Barbara Jarabik.

Vision plays a major role in determining how a technology can grow or be used. Every culture has something very unique and different from the other culture and hence a very different approach to technology, in the olden times, people were not connected and hence what used to be a vision in one culture used to be a technological marvel in the other culture, this can be seen in the case of airplanes. In the Indian culture the concept of a flying machine has been a tale for thousands of years (Childress, 1991) and it was not until Leonardo da Vinci drew a few drawings inspired by pigeons the idea came into the notice to a different culture, in the end credit goes to the developers and the researchers, who developed the aeroplane (Childress, 1991).