Top tricks for small business leaders Canada 2022 from Tayyab Shaikh
Top rated advices for small business leaders Canada 2022 by Tayyab Shaikh ? Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.
Are affordable SEO services important? Tayyab Shaikh thinks yes, and here is why : Search engine optimization deals with the first component, while on-page optimization (user experience) deals with the second (if you’re operating an eCommerce site). Lead generation can be expensive, but a solid SEO strategy can quickly become the backbone of your lead-generation efforts. What Does Quality SEO Cost? According to Forbes, a good national SEO campaign will cost from $2,000 to over $10,000 per month, and that’s only for one website. Here’s a client that had been struggling online for several years. We took over their SEO and digital marketing campaigns on January 2016 and you can see the dramatic impact our work has had on their rankings. This client now ranks nationwide for over 900 keywords, 170 of those are on the first page of Google.
Tayyab Shaikh about SEO for small business: There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.
As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.
Tayyab Shaikh on marketing for small business: If you have pages that already rank well, guard them. Track their performance, but don’t get greedy and manipulate them to squeeze out more rankings. The best way to protect them? Don’t change anything on those pages. If you must change a few words or add some extra text (for purposes other than SEO), you should be fine. But I’d try to avoid changing the page content header and leave the SEO page title alone. And, of course, don’t delete the page. If you do take a risk and alter SEO elements, watch closely to see how the changes affect your rankings. Read extra info at Tayyab Shaikh.