Entrepreneur advices from marketing gurus

Edith Harbaugh has led product and engineering teams for nearly two decades. But not all of her management know-how came from coding. The LaunchDarkly CEO frequently calls upon a 3,360 mile bicycle ride to Glacier National Park, during which she learned to monitor her energy, adapt to change, and make decisions at forks in the road. Her most transferable lesson for building startups and software? Every ride starts with zero. Every day she set the odometer on her bike to zero with a plan to reach a daily goal, say 50 miles. For both cycling and software development, measurement is vital — observing visible progress is motivating. Feeling like you have 80% of the work ahead makes one’s daily contribution to the goal feel insignificant. Once your direction is set, begin each day with a blank slate. Starting every day from zero increases team focus, generates a concrete sense of accomplishment and forward motion, and helps prevent complacency.

Looking at the history of startups, it is often clear that most businesses will fail within the first 18 months. The reason behind the same is that people don’t know how hard it is to become a successful entrepreneur. No one can promise that your business will definitely bloom, but with these considerations, your journey will become smooth towards the success. More information can be seen on Entrepreneur research.

Before you launch your business make sure you have some money: make savings, borrow from family and friends or approach potential investors. Make a financial back-up plan. Learn how to make a budget for your business. Do not expect that once you start your business to receive financing from a bank, because generally they are reluctant to finance start-ups. Consider using a financing program for new businesses such as the START Program. You, as an entrepreneur, are the best marketing agent for your business, so everything you do and communicate must inspire professionalism. This means that everything from clothing and attitude to business cards and behavior must be impeccable and give potential customers and collaborators confidence.

Be unapologetic and relentless with what makes you thrive. Many times, we are influenced from the outside world, and cloud our own desires for the sake of those around us. The sooner you are able to grasp this nugget, the sooner it will drastically change your world. – Neeta Bhushan, Global GRIT institute Source: https://theentrepreneurresearch.com/.